Where bright ideas
meet real-world
impact.
OUR STORY
SQR PEG was founded on a simple belief: real progress happens when bright ideas meet the right structure.
Created by Toby Yap, an Australian entrepreneur and strategist with a background spanning business, innovation and social enterprise, SQR PEG was built to bridge the gap between good intentions and real-world results.
After two decades leading companies across hospitality, beverages and consulting, Toby saw a recurring truth. Innovation often exists in silos, and impact struggles to scale. SQR PEG was born to change that.
Today we bring commercial intelligence, creative design and social purpose together to help organisations do good and do it well. Whether it is guiding a council through a place-based regeneration strategy, helping a business develop a measurable CSR roadmap, or designing a social enterprise program from the ground up, SQR PEG turns ideas into action and purpose into performance.
Designing impact
through partnership
and purpose.
OUR APPROACH
We work at the intersection of business, investment, creativity and purpose. Our role is to help organisations turn good intentions into clear strategies and measurable results. Whether it is reimagining CSR, designing community innovation programs or mentoring early-stage social ventures, every SQR PEG project is grounded in a disciplined yet creative process that delivers lasting impact.
Our work is guided by three core principles:
Design What Matters
Every idea begins with empathy. We focus on real problems and real people, creating solutions that improve lives and strengthen communities. Good design is not about decoration but direction.
Collaborate Widely
Innovation thrives in partnership. We bring together councils, businesses, investors and social ventures to co-create solutions that none could achieve alone. Collaboration is how ideas gain depth, reach and durability.
Measure Impact
Impact without evidence is just aspiration. We define success through transparency, measurable outcomes and continuous learning, ensuring that progress is visible, credible and lasting.
Building an economy
where profit and
purpose align.
VISION
To build a world where innovation and impact work as one. A world where businesses create measurable social value, investors fund ideas that matter, and social enterprises have the tools to scale real solutions. We envision an economy defined not just by profit but by progress, powered by creativity, collaboration, and purpose.
Values
-
Design What Matters: Every idea begins with empathy and purpose. We start with real problems and design with clear intent to improve lives and strengthen communities.
-
Collaboration Over Competition: Lasting change happens when sectors work together. We bring businesses, councils, investors, and innovators to the same table to co-design impact that endures.
-
Accountability in Action: Impact without measurement is imagination. We define success through transparency, evidence, and continuous learning.
-
Innovation for Good: We use creativity and design thinking to turn complex challenges into practical solutions. Innovation is not our myth, It’s our method.
-
Purpose with Performance: We believe doing good and doing well belong together. Sustainable impact thrives when social outcomes and business value move in the same direction.