Strategic Adviser | Operator | Venture Builder

I work with founders, boards and leadership teams at points of growth, change and opportunity.

Over 20 years building, leading and advising businesses across Australia and the UK, combining firsthand commercial experience with strategic judgement, governance and venture development.

Toby Yap, SQR PEG

How I Work

I bring the perspective of someone who has built and led businesses, not simply advised them. I work selectively with founders, boards and leadership teams on complex commercial decisions, new ventures and periods of change, combining strategic thinking with practical operating experience.

Commercial experience. Public purpose. Long-term thinking.

Current Appointments

National Star
Company Director
A nationally recognised leader in specialist education and disability care, with over 1,400 staff across England and Wales.
Black Box
Founding Partner
AI-integrated marketplace for the sale and acquisition of private businesses, covering valuation, marketing and transaction.
Oasis Green
Founding Partner
International sustainable products and packaging company, developing alternatives to conventional materials.
Cheltenham Chamber of Commerce
Board Member
Cheltenham’s independent voice of business since 1904, representing and connecting enterprises across the local economy.

Previous Leadership

Luxury Hotels Australia
Managing Director
Luxury hospitality investment and property development, specialising in premium hotels, resorts and destination accommodation.
Tomfoolery Wines
Co-founder
Independent premium Barossa Valley wine producer, recognised for distinctive wines and a contemporary Australian identity.
Utonic Beverages
Co-founder
Australian functional beverage brand combining natural ingredients, health-conscious formulation and contemporary consumer appeal.
eTrain Interactive
Director
Specialist education technology company developing immersive clinical simulation and digital training solutions.
Yap Consulting Group
Managing Director
Independent strategic management consultancy serving small and medium-sized businesses for over a decade.

Areas of Work

  • Strategy and organisational development
  • Venture building and commercialisation
  • Founder and board advisory
  • Investment readiness and strategic partnerships
  • Governance and decision support
  • Emerging technology and AI adoption